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At SPARKnU, we prioritize Psychology-based strategies to optimize talent management. Our tailored solutions identify gaps and opportunities to boost organizational performance, from hiring to leadership succession. Let us help you ignite growth and achieve your goals.

Looking to hire better, develop leaders, or craft a competency model? We build trust and understanding, creating tailored solutions that fit your needs. We're with you every step, ensuring your success.

With over 35 years of combined international experience in HR, Finance, and Education, we leverage our expertise to identify root causes and guide your talent decisions for sustainable growth.
“I thought my team looked up to me before coaching, but after going through coaching, I learned more about empathy and how important of a tool and motivator it can be. As my empathy increased, so did myself awareness. Generally speaking, me learning about how to give a $#!T about the people I serve provided me with my “why” and made me more motivated to come to work every day. It also helped me provide my team with those same intangible tools that helped reinforce and improve their reason “why” they come to work every day. I am proud of my time spent in coaching with Dr. Johnston, I could write a book about what I learned.” Jeremy H., Engineering – The Toro Company
"Working with Dr. Johnston through coaching was a professional and life-changing process. Initially, I hated it because it was hard work, and she pushed me to look at myself in ways that challenged my self-perception. It was uncomfortable, to say the least. However, as I gained new insights and realized how much more effective I was becoming, I found my relationships at work, with my teams, and with my family improved dramatically. In the end, it was a transformational experience, and I not only had the privilege to work with Dr. Johnston but also gained a dear friend." Jeff H. - Manufacturing Operations Manager -
The Toro Company
"Michelle has been an incredible resource to our Worldwide Training Department and the impact we have on Leadership Development of Mid-Managers around the world. While meeting our current needs, Michelle has helped us to get creative and elevate our thinking to better impact performance levels of our future leaders.”
Bob B. - Worldwide Training Department Leader - McDonald's
"Michelle is an engaging and dynamic leader who is passionate about how her work can transform companies. She thrives by applying her emotional intelligence to seemingly ordinary situations. Michelle is a pleasure to work with and able to provide deep insights on how to improve both individuals and entire teams at the same time." Kalen L. - Director of Operations Mayfield Robotics
"Michelle understands the complexities of using assessments in solving organizational pain points. Customers love her quick mind and ability to cut straight to the point. She is extremely conscientious in doing things right and has a clear sense of her values. I enjoy working with smart people and Michelle is beyond smart!"
Becky S., Ph.D. - Executive Coach
Boeing
"Michelle is passionate about her work. She combines a superior level of care for her employees and customers with her goal of meeting the needs of those around her to create a trusted and inspiring work environment. Her professionalism and knowledge of psychological instruments and their use is nothing short of impressive but her ability to explain it to the untrained person to make it interesting, understandable and useful is what truly sets her apart from the rest."
Angela B., PMP - Data Analytics Manager - 3M
The Toro Company
OshKosh Truck
Palfinger
Alcom
Terex
Knutson Construction
Hartfiel
Hypothetico
Prudential
CastleLake (TPG Credit)
McKinsey
Cargill
North Country Business Products
TP (Teleperformance)
McDonald's
Coca-Cola
Wrigley
Kraft Foods
Heinz
Schwans
Sheraton Hotels
Marriott Hotels
City of Minneapolis Police Department
City of Minneapolis Department of Assessment City of St. Paul Fire Department City of San Diego
Army Corps of Engineers
University of MN School of Dentistry
College of St. Scholastica
Great River Energy
Short Elliott Hendrickson
Institute of Forensic Psychology
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